To people who have started complaining that the Apple Watch is “the same” as the Samsung watches, just go to their respective websites, and you’ll understand why Apple will sell
thousands millions of these and Samsung won’t.
It’s all about the user experience.
PS: I’m probably not going to get an Apple Watch, but I just wanted to make the point that user experience matters. Not just the experience when you’re interacting with the product, but everything from product discovery onwards.